2024 Editorial

Explore new solutions, adopt innovations

Why All4Customer Paris?

Within companies, marketing and customer relations functions share the same major objectives, and very often the same solutions. Professionals share the same ambition: to make a difference in the eyes of customers, and consolidate their loyalty. Whether they’re working to create value, preserve a brand image, develop new business models or recruit new customers, whether they’re taking care of the relationship or managing delicate situations, attentive professionals will find themselves at this exhibition designed just for them.

Previously known as Stratégie Clients and E-Marketing, the exhibitions, which historically took place at the same time, have now come together under All4Customer Paris, but retain their own visitor itineraries and dedicated conferences.

Major upheavals are changing professions and the skills they require:

• e-commerce, marketplaces, the platform economy, social networks,
• generative artificial intelligence, voice and image recognition,
• European green deal and CSR requirements
• reinvented use of data and digital
• B2B and B2C customer experiences, convergences and differences
• new customer expectations

Train yourself in the new disciplines of marketing and customer relations, master new technologies and prepare yourself for the enriching contributions of plenary lectures, workshops and solutions from All4Customer Paris exhibitors.

Save the date on MARCH 26, 27 & 28 2024 at Paris Porte de Versailles, Pavillon 4.