Plenary conferences

28 March 2023 10h45 to 11h45 AMPHITHEATER PLENARY CONFERENCE

New Marketing Com: brands rewarded for their commitment 4 P

Organized by E-MARKETING PARIS

Discover the examples of the new Marketing equation of the 4 P's: People, Planet, Purpose, Profit with the testimonies of brands and new virtuous concepts that boost the transformation.

Conference Moderator:

Cécile 	 DELETTRE

Cécile DELETTRE
In charge of the plenary conferences – EMARKETING PARIS

Speakers:

Kelly 	 MASSOL

Kelly MASSOL
CEO – LES SECRETS DE LOLY

Stéphane			 JITIAUX

Stéphane JITIAUX
Chairman – COJEAN

Julie 	 MAGNAN ANTONINI

Julie MAGNAN ANTONINI
Marketing Director – CAP 3000

Jean-Philippe	 SLOVES

Jean-Philippe SLOVES
DIRECTEUR DE LA COMMUNICATION CORPORATE ET DE LA RSE – LA REDOUTE

28 March 2023 15h15 to 16h15 AMPHITHEATER PLENARY CONFERENCE

Repairability, second hand, circular economy, less plastic: these brands take action

Organized by E-MARKETING PARIS

Rethink your sales strategy and marketing offer in line with consumers' BISOU expectations.

Conference Moderator:

Cécile 	 DELETTRÉ

Cécile DELETTRÉ
In charge of the plenary conferences – E-MARKETING PARIS

Speakers:

Cécile	 GAUFFRIAU

Cécile GAUFFRIAU
CIRCULAR ECONOMY STREAM LEADER – BNP PARIBAS PERSONAL FINANCE

Florence	 LEMETAIS-LAJOUANIE

Florence LEMETAIS-LAJOUANIE
CUSTOMER, MARKETING AND BUSINESS DEVELOPMENT MANAGER – FNAC DARTY

Julien	 ACHOUR

Julien ACHOUR
LEADER 2ND LIFE – DECATHLON

Mathilde 	 HUNOU

Mathilde HUNOU
DIRECTRICE MARCHÉS BIENS DE CONSOMMATION, SERVICES ET PUBLICITÉ LOCALE – LEBONCOIN

29 March 2023 10h45 to 11h45 AMPHITHEATER PLENARY CONFERENCE

Innovation, influence responsable, la situation sur les Super App, TikTok, Instagram, le Web 3, le Gaming (Twitch), l’E-sport...

Organized by E-MARKETING PARIS

In a hyper-connected digital world, it has become essential to review the choice of communication channels for campaigns. Understanding the challenges and new platforms, discoveries and generalization of uses such as audio, NFT ... with an ethical and responsible influence. 

Speakers:

Malaika	 COCO

Malaika COCO
Communication and influence manager – BEL FRANCE

Sarah	 TIRMARCHE

Sarah TIRMARCHE
DIRECTRICE GENERALE / COO – EPIC FOUNDATION

Elise	 YOSHIDA

Elise YOSHIDA
Digital Communications and Web3 director – CHRISTIAN LOUBOUTIN

Morgane	 LOPES

Morgane LOPES
DIGITAL MARKETING & E-COMMERCE DIRECTOR – LE PRINTEMPS

29 March 2023 14h00 to 15h00 AMPHITHEATER PLENARY CONFERENCE

New brand narratives: increasing the desirability of sobriety with the Club des Annonceurs

Organized by E-MARKETING PARIS

Brands shape our lifestyle and have a responsibility in the way we consume. Can communication and advertising make the ecological transition desirable? 

Speakers:

Vincent 	 VEVAUD

Vincent VEVAUD
Head of communications & corporate engagement – EUROPCAR MOBILITY GROUP

Helene	 DE SAUGERE

Helene DE SAUGERE
DIRECTRICE MARKETING CLIENT, DIGITIAL & COMMUNICATION – PETIT BATEAU

Vincent	 AVANZI

Vincent AVANZI
CHIEF POETIC OFFICER – LA PLUME DU FUTUR

Guillaume		 RUBY

Guillaume RUBY
Directeur Marque Et Communication – KAPORAL

30 March 2023 10h45 to 11h45 AMPHITHEATER PLENARY CONFERENCE

Insights into Action avec le collectif d’Insights Hub

Organized by E-MARKETING PARIS

In the age of chatgpt and social listening/UGC, how to process data, insights and content from customers, to better impact business decisions.

Conference Moderator:

Anne 	 DIONISI-FUNG

Anne DIONISI-FUNG
Marketing, Co-Founder Insight Club – MICHELIN

Speakers:

Frank	 BREZOUT

Frank BREZOUT
GLOBAL CONSUMER & MARKET INSIGHT DIRECTOR - CMI – L'OREAL

Valerie	 SATRE

Valerie SATRE
GLOBAL CONSUMER INSIGHT, MARKET INTELLIGENCE & SOCIAL LISTENING DIRECTOR – GROUPE SEB

Isabelle	 HEBERT COLLET

Isabelle HEBERT COLLET
VP MARKET RESEARCH GROUP – ORANGE

Nourite  ELADAN-BERTEIN

Nourite ELADAN-BERTEIN
Global Market Research & Insights Consumer-Shopper Director – GUERLAIN

30 March 2023 15h15 to 16h15 AMPHITHEATER PLENARY CONFERENCE

How to measure the impact and optimize digital, e-commerce and environmental performance?

Organized by E-MARKETING PARIS

KPIs and indicators are evolving and adapting to evaluate the effectiveness and impact of actions, new indicators to measure digitalization, sustainable development, carbon footprint, and to follow European directives .... Measures to rethink in a changing world.

Speakers:

Laura	 LEOCADIO

Laura LEOCADIO
Marketing Director France, Belgium and Luxembourg – STALLERGENES GREER

Marielle 	 CAVAROC

Marielle CAVAROC
RESPONSABLE MARKETING ACQUISITION – CDISCOUNT

Maximilien 	 ROUER

Maximilien ROUER
HEAD OF REGENERATIVE ECONOMY – AXA CLIMATE

Guillaume  D’ABOVILLE

Guillaume D’ABOVILLE
DIRECTEUR GÉNÉRAL – ENFANTS DU MÉKONG