Plenary conferences
New Marketing Com: brands rewarded for their commitment 4 P
Organized by E-MARKETING PARIS
Discover the examples of the new Marketing equation of the 4 P's: People, Planet, Purpose, Profit with the testimonies of brands and new virtuous concepts that boost the transformation.
Conference Moderator:
Cécile DELETTRE
In charge of the plenary conferences – EMARKETING PARIS
Speakers:
Kelly MASSOL
CEO – LES SECRETS DE LOLY
Stéphane JITIAUX
Chairman – COJEAN
Julie MAGNAN ANTONINI
Marketing Director – CAP 3000
Jean-Philippe SLOVES
DIRECTEUR DE LA COMMUNICATION CORPORATE ET DE LA RSE – LA REDOUTE
Repairability, second hand, circular economy, less plastic: these brands take action
Organized by E-MARKETING PARIS
Rethink your sales strategy and marketing offer in line with consumers' BISOU expectations.
Conference Moderator:
Cécile DELETTRÉ
In charge of the plenary conferences – E-MARKETING PARIS
Speakers:
Cécile GAUFFRIAU
CIRCULAR ECONOMY STREAM LEADER – BNP PARIBAS PERSONAL FINANCE
Florence LEMETAIS-LAJOUANIE
CUSTOMER, MARKETING AND BUSINESS DEVELOPMENT MANAGER – FNAC DARTY
Julien ACHOUR
LEADER 2ND LIFE – DECATHLON
Mathilde HUNOU
DIRECTRICE MARCHÉS BIENS DE CONSOMMATION, SERVICES ET PUBLICITÉ LOCALE – LEBONCOIN
Innovation, influence responsable, la situation sur les Super App, TikTok, Instagram, le Web 3, le Gaming (Twitch), l’E-sport...
Organized by E-MARKETING PARIS
In a hyper-connected digital world, it has become essential to review the choice of communication channels for campaigns. Understanding the challenges and new platforms, discoveries and generalization of uses such as audio, NFT ... with an ethical and responsible influence.
Speakers:
Malaika COCO
Communication and influence manager – BEL FRANCE
Sarah TIRMARCHE
DIRECTRICE GENERALE / COO – EPIC FOUNDATION
Elise YOSHIDA
Digital Communications and Web3 director – CHRISTIAN LOUBOUTIN
Morgane LOPES
DIGITAL MARKETING & E-COMMERCE DIRECTOR – LE PRINTEMPS
New brand narratives: increasing the desirability of sobriety with the Club des Annonceurs
Organized by E-MARKETING PARIS
Brands shape our lifestyle and have a responsibility in the way we consume. Can communication and advertising make the ecological transition desirable?
Speakers:
Vincent VEVAUD
Head of communications & corporate engagement – EUROPCAR MOBILITY GROUP
Helene DE SAUGERE
DIRECTRICE MARKETING CLIENT, DIGITIAL & COMMUNICATION – PETIT BATEAU
Vincent AVANZI
CHIEF POETIC OFFICER – LA PLUME DU FUTUR
Guillaume RUBY
Directeur Marque Et Communication – KAPORAL
Insights into Action avec le collectif d’Insights Hub
Organized by E-MARKETING PARIS
In the age of chatgpt and social listening/UGC, how to process data, insights and content from customers, to better impact business decisions.
Conference Moderator:
Anne DIONISI-FUNG
Marketing, Co-Founder Insight Club – MICHELIN
Speakers:
Frank BREZOUT
GLOBAL CONSUMER & MARKET INSIGHT DIRECTOR - CMI – L'OREAL
Valerie SATRE
GLOBAL CONSUMER INSIGHT, MARKET INTELLIGENCE & SOCIAL LISTENING DIRECTOR – GROUPE SEB
Isabelle HEBERT COLLET
VP MARKET RESEARCH GROUP – ORANGE
Nourite ELADAN-BERTEIN
Global Market Research & Insights Consumer-Shopper Director – GUERLAIN
How to measure the impact and optimize digital, e-commerce and environmental performance?
Organized by E-MARKETING PARIS
KPIs and indicators are evolving and adapting to evaluate the effectiveness and impact of actions, new indicators to measure digitalization, sustainable development, carbon footprint, and to follow European directives .... Measures to rethink in a changing world.
Speakers:
Laura LEOCADIO
Marketing Director France, Belgium and Luxembourg – STALLERGENES GREER
Marielle CAVAROC
RESPONSABLE MARKETING ACQUISITION – CDISCOUNT
Maximilien ROUER
HEAD OF REGENERATIVE ECONOMY – AXA CLIMATE
Guillaume D’ABOVILLE
DIRECTEUR GÉNÉRAL – ENFANTS DU MÉKONG