expert conferences

Intelcia and Pickup Services are delighted to invite you to a conference dedicated to those who commit themselves daily to enhancing customer experience: "The Art of Adaptability : Reinventing Customer Experience in Seasonality". 
In a world where consumer expectations shift rapidly and the impact of seasonality increasingly affects our operations, this conference provides a unique opportunity to share:

• Proven strategies for effectively managing activity peaks without compromising service quality.
  
• The latest innovations and best practices to ensure a smooth and secure customer experience.
  
• Ways to turn seasonal challenges into opportunities to strengthen customer relationships, leveraging cutting-edge tools and technologies.
  

We promise you an enriching session, far from commercial pitches, focused on knowledge sharing and idea exchange. Seize this opportunity to question, understand, and enhance the practices that define customer experience excellence in a seasonal context.
Come to discover innovative approaches and valuable insights to anticipate and meet changing consumer expectations. Come to engage in open dialogue with CX experts and peers who share your passion

Laurence Pasinetti,  General Commerce Innovation Manager, TotalEnergies

Christophe Dalla Valle, COO Louyet Group BMW

Emmanuel Vivier, Co-fondateur Hub Institute

Jérôme Malzac, Innovation MANAGER Micropole

Katya Lainé, Co-founder & CEO TALKR.ai

Pascal Lainé, Co-founder & CIO TALKR.ai

Discover how to revolutionize your customer relationship and marketing strategy by harnessing the power of CallBots and GEN AI. With TALKR, the NO CODE Orchestrator, transform voice into unparalleled productivity, redefining operational efficiency standards. Propel your business to new heights by integrating cutting-edge technologies that turn vocal interactions into opportunities for growth and innovation.

90% of marketers worldwide intend to increase or maintain their investment in short content in 2024. Discover how short videos are revolutionizing online engagement and conversion across all platforms.

Customers crave novelty and innovation, yet they navigate through a digital environment saturated with redundant content, overwhelmed by artificial intelligence (AI).

This conference delves into innovative strategies for brands to amplify their creativity and stand out in an information flow where content tends to be repetitive.

It will include a workshop to assist participants in creating captivating and unique stories that resonate with their current and potential customers, cleverly leveraging AI capabilities and the dynamics of social media.

Join the Infobip and Meta teams for a conference dedicated to the WhatsApp for Business channel. We'll use real-life case studies to show you how to master the art of personalized, engaging interactions on WhatsApp. We'll also cover topics related to the conversational capabilities of generative AI, as well as the latest trends and news in the WhatsApp for Business channel. Don't miss this opportunity to expand your knowledge of customer experience and conversation!

Improve the quality and efficiency of Customer Relations by analysing interactions across all channels:

- Detection of topics, feelings and emotions
- Transcription of telephone conversations
- Reports combining quantitative data and qualitative information

How can AI improve the quality of responses provided to customers?

What are the key indicators to take into account?

With the exclusive testimony of Vincent GELBARD, Customer Service Manager at BRUNEAU.

B2B buyers are more autonomous than ever, and the time they devote to sales reps is increasingly limited (5% according to Gartner). In this growingly complex B2B sales environment, marketing and sales departments are facing new challenges : how to capture the buyer's attention and be more persuasive in a limited amount of time? how to modernize the sales rep’s approach and create a relationship of trust? how to create a successful customer experience and differentiate yourself to sell more?

If you work in sales or marketing, join us to find out more about Modern Selling and how to :

• Turn your marketing content into sales content
• Create more immersive meetings thanks to contextualized sales paths
• Create a differentiating brand experience
• Use data from the field to improve your marketing strategy
• And plenty of other best practices to discover in live!

Rewind to 1984, the era when Steve Jobs shook up the world of computing by introducing the Macintosh. An unprecedented discovery that challenged the status quo and opened a new era of computer accessibility.
Today, in the same spirit, Incremys steps forward to rethink SEO. We offer an end-to-end innovative approach intended to disrupt preconceived ideas.
This workshop aims to assist digital marketing leaders in understanding and exploiting the new context of content strategy - an era dominated by AI.
The goal? To enable a comprehensive strategic reflection on the definition of your content strategy, focusing on the dilemma of human-created content versus AI-generated content.
We propose a solid and functional framework for content strategy in 2024, encompassing all aspects of SEO to consider for maximizing your return on investment. Keywords, search intentions, facets, semantic cocoons, category/product/blog/local pages, distribution on marketplaces, we cover it all.
This experience will break down SEO into its essential components to clear the fog and simplify your strategic approach. To conclude, we will quickly present how our SaaS SEO platform implements this evolving content strategy.
So, are you ready to follow in the innovative footsteps of Steve Jobs and rethink your SEO? Join us for this groundbreaking workshop. With Incremys, change the face of SEO, as the Macintosh changed computing.

.

Acquiring customers, retaining them, engaging them in a differentiated manner, and maximizing their long-term value... The growth of CRM relies on the development of the database and the personalized engagement of its contacts. To achieve these objectives, customer knowledge, interaction personalization, and campaign performance analysis have become essential. Discover how to transform customer data into intelligent marketing automation to increase campaign conversion and sales, while creating a lasting relationship with your customers.

The "customer-centric" approach is clearly the future of customer experience, and Artificial Intelligence is a fundamental element.

Discover how Cdiscount holistically optimizes the processing of millions of customer interactions to:

- Improve the customer experience across all channels.
- Professionalize call centers and customer support agents. - Proactively detect bugs in the customer journey, all on a massive scale. 

In this use case, we'll discuss why and how Sprinklr is much more than a contact center solution on steroids. The Sprinklr unified platform responds to the real challenges that brands are facing: the central role of the customer in our cross-channel world. The new generation of customer service is right here, in this room! to come soon

We have analyzed millions of posts on social media and studied a range of business sectors to reveal the winning strategies you need to boost your business or personal brand on social media.

Join us to explore how AI reshapes customer behaviors, expectations and needs. Through industry insights and real-world cases, discover how Huawei supports their customers to differenciate with innovative  technologies to stay ahead of new customer journeys and drive trust, loyalty and growth.

Optimized Product Feed = (Data + Image) x Optimisation

In the fast-paced realm of online retail, visual engagement is paramount, understanding the transformative influence of creative optimization is the cornerstone of success.

By investing in a combination of high-quality product data & visuals, aligning with platform guidelines, and embracing innovative solutions, you harness the formidable power of creative optimization and elevate your eCommerce endeavors to unprecedented heights.

Conference will last 50 min and Channable & Coudac will present a use case showing the impact of an Optimized Data & Image Feed Strategy in E-commerce.

A recognised expert in conversational and voice AI and a long-standing player in the callbot market, Zaion is also positioning itself as a pioneer in generative AI dedicated to customer relations.

For more than three years, we have been developing the first Generative AI use cases that will transform the experience of contact centre advisers and supervisors over the long term.

At this conference, you will discover the full potential of Zaion Voice Analytics, powered by our LLM Vigogne Enterprise, to boost the performance of your contact centre, from automatic evaluation of customer advisors to instant conversation summaries and the extraction of previously untapped customer insights.

Be careful, in 2024 things are going strong at Google Ads, you are not ready! Come and discover the new Google Ads 2024 features and its paradigm shift! Are Google Ads audiences trumping keywords? How to optimize your Google Ads campaigns in a world without cookies? How to work on your first party data to help the Google Ads algorithm boost your performance? Stay one step ahead of your competitors by following this conference.

Because it allows us to generate new data - such as the summary of Customer Service conversations or the summary of social media activity - Generative AI provides us with new raw material for our usual analyses.
But we can also go further and use the reasoning capabilities specific to GenAI to automatically generate insights. For example, asking an AI model to conduct its own analysis on why customers call and give us its conclusions.
Thanks to the power of the models used, GenAI makes it possible to go deeper and with more finesse into complex analyzes such as churn, competition, polarity, commercial effort, etc. and to detect trends.
Discover how ILLUIN Technology's Speech Analyzer product allows you to generate new marketing insights for your business:

1. Select your data sources: audio, transcripts, social networks, Google reviews, Salesforce chat, etc.
2. Choose your smart engines: churn, intention detection, sentiment analysis, politeness and compliance, etc.
3. Generate your insights: from overall analysis to analysis of a unit interaction... and refine your customer knowledge and your marketing actions!

Dans cette nouvelle ère de la publicité en ligne, l'Intelligence Artificielle devient le moteur essentiel qui alimente vos campagnes publicitaires. De Google, en passant par Meta, jusqu’à Tiktok, chaque plateforme publicitaire a totalement intégré l’utilisation de l’IA dans leur mise aux enchères. Vous utilisez toujours les CPC ou les placements manuels ? Vous faites peut être fausse route car au-delà des simples mots-clés, l’automatisation et l’IA permettent d’alimenter plus efficacement les régies publicitaires, où la pertinence, la personnalisation et l'efficacité définissent et deviennent les nouvelles normes de gestion des campagnes publicitaires.
Lors de cette conférence, notre expert Arnaud vous emmènera au-delà des concepts traditionnels du ciblage par mots-clés, et vous proposera une immersion dans l'univers de l'IA, qui façonne désormais activement la manière dont les annonces sont créées, diffusées et optimisées, et où la perte de contrôle apparente devient le catalyseur de résultats publicitaires exponentiels.

Mais si cette perte de contrôle est souvent perçue comme un risque, qu’en est-t-il lorsqu’elle est délibérée et calculée ? Nous verrons donc comment l'IA peut prendre les rênes, de la création d'annonces à l'optimisation des enchères, pour produire des résultats qui dépassent vos attentes.

A travers des exemples concrets sur l’utilisation de la puissance et le potentiel de l'IA dans l'optimisation des campagnes publicitaires, vous découvrirez comment rester compétitif en anticipant et en adoptant ces changements majeurs, et comment l'IA transforme la publicité en une expérience plus fluide, plus efficace et axée sur les résultats.

Vous pourrez également découvrir comment tirer parti des opportunités infinies de l’IA, et comment l'inconnu peut devenir votre allié dans la quête de résultats publicitaires exceptionnels.

In an era where technology is in constant flux, this conference aims to delve into how businesses of all sizes can leverage automation to streamline their internal processes and enhance customer experience. The focus will be on real-world case studies demonstrating how the integration of automated solutions and artificial intelligence has exceeded customer expectations while driving growth. Speakers, who are experts in customer strategy, will share their top strategies for incorporating automation in a way that it becomes a genuine tool for differentiation and competitive edge in the market.

Rewind to 1984, the era when Steve Jobs shook up the world of computing by introducing the Macintosh. An unprecedented discovery that challenged the status quo and opened a new era of computer accessibility.

Today, in the same spirit, Incremys steps forward to rethink SEO. We offer an end-to-end innovative approach intended to disrupt preconceived ideas.

This workshop aims to assist digital marketing leaders in understanding and exploiting the new context of content strategy - an era dominated by AI.

The goal? To enable a comprehensive strategic reflection on the definition of your content strategy, focusing on the dilemma of human-created content versus AI-generated content.

We propose a solid and functional framework for content strategy in 2024, encompassing all aspects of SEO to consider for maximizing your return on investment. Keywords, search intentions, facets, semantic cocoons, category/product/blog/local pages, distribution on marketplaces, we cover it all.

This experience will break down SEO into its essential components to clear the fog and simplify your strategic approach. To conclude, we will quickly present how our SaaS SEO platform implements this evolving content strategy.

So, are you ready to follow in the innovative footsteps of Steve Jobs and rethink your SEO? Join us for this groundbreaking workshop. With Incremys, change the face of SEO, as the Macintosh changed computing.

As an international player in outsourced customer experience, Konecta deploys multi-channel systems to run all types of campaigns for its customers and achieve their objectives. Through concrete examples, you will discover how integration with the Vocalcom and Manifone combo enables you to achieve operational excellence.

In a constantly evolving business landscape, social selling is emerging as a crucial strategy for B2B companies looking to increase their influence on digital platforms and initiate contact. During this conference, we will discuss the keys to effective communication on LinkedIn in a B2B context. We will also explore how LinkedIn can complement your other acquisition channels in your prospecting approach.

1. Understanding Social Selling: This concept is gaining more attention, but do you truly understand its significance?
2. Building Your Personal Brand: How can you use your personal LinkedIn profile to build trust around your brand and generate interest from your target audience through diverse and actionable posts?
3. Prospecting Strategy: How to use LinkedIn to identify your targets and understand their needs? How to incorporate Setting in your prospecting strategies to better understand your market and re-engage prospects who have not yet been converted.
4. Combining Automation Tools with Standard Sales Techniques: Explore automation tools and platforms with the goal of maximizing your efficiency. Understand how to leverage data and analytics to refine your approach with cold prospects. Use your CRM to keep a record of your interactions and organize appropriate follow-ups.

All these points will be illustrated by a concrete case study of a client we successfully support daily with their prospecting and communication strategy using our method.

Target Audience: This conference is aimed at marketing professionals, sales managers, business leaders, and anyone interested in optimizing B2B sales processes in the digital age.

Final Objective: The objective of this conference is to inform you about the challenges and opportunities of social selling, enabling you to come away with new ideas to enhance your acquisition strategy through this new channel.

.

Les experts du Search Marketing vivent une période à la fois excitante et anxiogène. Si les métiers du SEO et du SEA ont depuis toujours été confrontés à de forts bouleversements et à des évolutions constantes, c'est d'autant plus vrai dans l'environnement actuel, gouverné par l'incertitude et les injonctions contradictoires. Pourtant, l'effervescence autour de nos métiers rend l'analyse des comportements des consommateurs toujours plus passionnante à décoder pour construire des stratégies percutantes et efficaces.
Intelligence artificielle appliquée au search, perte de données (RGPD, Privacy), évolutions des algorithmes de classement et de ciblage publicitaire, mais aussi crises et changements climatiques qui impactent durement les stratégies des annonceurs... Autant de challenges qui mettent le marketeur digital sous pression, tout en lui offrant des opportunités que l'on pourrait croire infinies tant elles ressemblent à de "super pouvoirs".
Entre retour aux bases du marketing et innovation dans l'automatisation, nous décrypterons ensemble les grandes tendances des métiers du Search Marketing, les dernières évolutions des métiers du SEO et du SEA, à partir d'exemples concrets et en mode "No bullshit".

As a significant progress in AI - particularly generative AI with its strong prospects for customer relations - is made, companies have no choice but to assess the potential of these new technological tools. But what use should AI be put to, and above all what best practices should be used to achieve a positive impact on the company's relationship model?

Go further with an innovative customer experience

Zendesk's report highlights 10 trends for customer relationship decision-makers to deliver AI-powered intelligent CX to their customers.
10 trends. 3 innovative categories. One report. Stay ahead of the curve with exclusive insights into customer experience trends, straight from the source, your consumers.

Creating a podcast is an excellent tool for employer branding and communication by owning your own media. A podcast is an incredible means of communication that offers real added value to a company. Provided, of course, that it is well constructed and well thought-out.
To find out all you need to know about podcasts, don't miss this workshop led by the founder of the Rézo Pointé by Firstage podcast, with guest speakers from two companies that have experimented with podcasts.

The third party cookies will disappear this year…but what does this actually mean for your business, customer acquisition, and personalization efforts? With over half (55%) of companies feeling unsettled by this shift towards a cookieless world, it's time to swap apprehension for action.

Join us for this masterclass. We will be joined by Ankorstore, who will share practical tips on how they standardized customer data, improved lead scoring, reduced their acquisition costs and reduced their dependencies on cookies. 

But that's just the starter. Our main course? A live, interactive demo that'll serve up the essentials on transitioning from cookie reliance to a first-party data strategy with DinMo.

In the kingdom of performance, content is king.
Podcast, videos, carousels, infographics…what are the best B2B formats?
How to generate engagement on social media?
What results to obtain?
To answer this, three companies will share their experiences with the influencers of La Brigade Du Web: 
> ESRI, publisher of GIS (Geographic Information System) mapping software
How to increase the visibility of an event in person and online.
> SNCF Connect & Tech, 1st French operator for mobility, explain the strategy to promote travelers
> Talkwalker , solution of social listening explain how to how to boost the download an white paper with influencers